I transform products and technologies into brands people trust and buy.

Tambi picture

I’m Tambi—a pharmacist and brand strategist with 17+ years helping pharma, supplement, and biotech brands build trust, stand out, and sell.

Trusted by the great companies

Let’s end the guesswork.

I help life science brands build trust, stand out, and grow—through research-backed strategy rooted in commercial thinking.

When your message is clear and your positioning is precise, you attract the right buyers—people who trust you, pay more, and stay longer.

It’s not about being louder.It’s about being unmistakably right for the market you serve.

Ignite™: 3-Phase Approach

One goal: a brand that sells—backed by strategy, data, and research.

PHASE 1

Uncover What’s Not Working and Why It’s Failing

We diagnose the real issues—misaligned messaging, unclear positioning, or disconnect with your market.
This is where clarity begins: evidence, not assumptions.
PHASE 2

Build a Brand That Sells

We shape the strategy that makes your brand the obvious choice—through positioning, messaging, and story backed by behavioral science.
PHASE 3

From Strategy to Execution—Without the Guesswork

We turn strategy into action—defining the creative direction, messaging priorities, and go-to-market plan your team or agency can execute with confidence.

Beautiful design without direction is just decoration.

Design matters—it gets you noticed.
But strategy is what makes you chosen.

When it's grounded in strategy,
design becomes your sharpest tool—not your only hope.

Real brands. Real transformation.

Proof it works

Strategy, storytelling, and science—turned into results.

Charki

From a forgettable supplement to wellness ritual

A brand transformation rooted in science and emotion. Within months, Charki projected a 34% rise in loyalty and secured new premium retail opportunities.

Mockup of charki brand
Mockup of packaging for Albypharma
Albypharma

Crafting a pharmaceutical brand rooted in heritage and built for progress

A brand built from Irish heritage, scientific precision, and future-driven vision. From name to logo to full launch assets, Albypharma now stands as a symbol of renewal and progress.

Mockup of packaging for Albypharma
LUNARÉ™

Building a skincare brand rooted in rhythm and made to glow with intention

Rooted in circadian biology and elevated by minimalist elegance, LUNARÉ™ transforms daily skincare into a refined ritual. From brand name to visual identity to launch visuals—this is clarity, bottled.

Transform your product or technology into a brand people trust—and choose.

I work with pharmaceutical, supplement, and biotech teams ready to stop competing on price—and start driving sales with clear positioning and real differentiation.

Curious where your brand truly stands?

20 quick and fun questions to reveal your brand’s current status and where you are on the journey to growth.

Dog sneaking in curiosity

Curious where your brand truly stands?

20 quick and fun questions to reveal your brand’s current status and where you are on the journey to growth.

Blog
Branding
10 min read

Top Ways to Successfully Execute Biotech Startup Rebranding

Revitalize your biotech startup with proven rebranding strategies that foster growth and engagement. Discover actionable insights to transform your future.
Design
10 min read

Top Strategies: How Packaging Design Can Elevate Your Biotech Product's Market Presence

Discover how effective packaging design can boost your biotech product's visibility and appeal in a competitive market. Read more to elevate your brand!
Design
10 min read

How to Design Eye-Catching Supplement Packaging for Your Brand

Discover essential tips for designing eye-catching supplement packaging that enhances your brand's appeal. Read the article for practical insights!